Direct Marketers Defeat Delete with New Digital Solutions from Kodak

ROCHESTER, NY—Oct. 25, 2010—Email and online media have been used successfully for years to deliver the right message to the right person at the right time. However, as email traffic has increased and inboxes have become practically unmanageable, recipients increasingly use the “delete” key before opening direct marketing messages. New technologies make it possible to create highly-personalized, 1:1 direct mail—at the low cost of traditional printing—to engage consumers as never before. Adding an interactive component, such as a pURL or QR code, to direct mail pieces can generate even stronger results.