Direct Marketers Defeat Delete with New Digital Solutions from Kodak

“The changes taking place in marketing and communication—which represent the type of fundamental changes facing many industries—present exciting opportunities for agencies and brand owners to find new, innovative ways to engage consumers,” said Eric Owen, Vice President of Customer Development, Digital Printing Solutions, Kodak. “Marketers want the most cost-effective campaign and don’t care which media deliver it. At the IDEA Conference, we’ll discuss and show examples of how marketers can create meaningful and relevant communications and develop the right media mix that generates greater return on marketing investment.”