Direct Marketing Campaigns That Create Success

Creative touches

Inkjet solutions also expand the range of creative possibilities providers have for enhancing their clients’ brands and increasing reader participation.

To start, these solutions give providers a wide range of color options for creating an engaging and memorable experience.

Many inkjet solutions also offer duplex printing, so both sides of an envelope can be quickly produced in full color. Duplex printing not only speeds up production time, it also gives marketers the advantage of using both sides of the envelope as part of their campaign.

In addition to color, many marketers also use texture as a way to increase engagement that can lead to action. How a direct mail piece feels in the hands of the recipient creates the type of engagement experience that can lead to action. Inkjet solutions give providers the capability to print on an increasing range of media types and envelope options and shapes.

For example, window envelopes can now be used as a creative element. They provide a peek into your envelope’s contents and can reduce addressing costs.

Inkjet printers can also print on thicker media such as padded envelopes or boxes. This type of media is guaranteed to stand out in the recipient’s mailbox. Some inkjet solutions can also accommodate envelopes that are specially designed with creative shapes such as a circle or the outline of a house.

Best of all, these capabilities come at an affordable cost. For example, Memjet-powered (Booth 3822) digital inkjet solutions are available in a range of sizes and prices, giving anyone who produces direct mail the tools to deliver more impactful, short- and long-run campaigns that generate a much higher ROI.