Complimentary Events Highlight GOA Offerings

In its 37th year, GOA attendees will see new product and technologies being showcased and, often, debuted by exhibitors. Attendees also can maximize their show investment by attending the free events made available to them throughout the show. A sampling of show floor events will include:

The Expo Theater
Ten future-oriented sessions are on tap at the Expo Theater located directly on the show floor. Sessions geared toward the latest market trends will be presented by executives from exhibiting companies at the show.

Direct-to-Garment Center
In the Direct-to-Garment center, attendees will get a first-hand look at digital garment decoration technologies. Attendees can scour the area for solutions that fit their needs—and to learn techniques, tips, tricks and trends to improve production accuracy and prevent errors.

Wide-Format Print Shop Live!
Visitors can engage in this live, end-to-end workflow platform. Production managers are invited to bring real job files that can be test-run on an array of digital technologies, software and consumables, to reflect a live working environment right on the show floor. Observe the “how-to” area, hosted by Dr. Mark Bohan, vice president, technology and research, Printing Industries of America, to discover the best way to employ technologies and optimize production efficiency, as well as to take note of a variety of applications.

Vehicle Wrap Center
The Vehicle Wrap center features live vehicle wrap demonstrations of vinyl installations by Mutoh and Arlon. Installers get firsthand tips, tricks and techniques to improve their skills, and graphic imagers can use this area to connect with qualified installers. Graphics will be printed by the 64˝ ValueJet 1614 using Arlon’s DPF 6000XRP, a 2-mil gloss white cast film with bubble releasing, tinted, repositionable, permanent pressure-sensitive adhesive.

Vehicle Wrap Cup
FESPA presents the vehicle wrap competition where the “wrap stars” of the Americas region will be pitted against each other and the clock to find the FESPA Wrap Cup Champion of the Americas.

In addition, each year GOA organizes free bonus sessions that focus on technology trends having a positive impact on attendees’ businesses. These will include presentations from HP, Heidelberg and Kodak.