DirectMail.com: The Masters of Data

In 2006, having witnessed tremendous growth from its DirectMail.com Website (exceeding 110,000 visitors a month), Salta and Swain decided to officially change their company's name from DM Group to DirectMail.com.

"Our goal back then was to continue to build on our brand, and use the power of the Internet to increase both our online e-commerce and off-line business opportunities—from national to worldwide," recalls Salta. "Concomitant efforts to advance data personalization strategies and the acquisition of digital printers made the Website a viable approach to implement our three-year plan and service both large and small clients."