DirectMail.com: The Masters of Data

As a result, the company was able to stave off the full impact of the recession. "During this time, our core focus was to increase the number of clients who utilize more of our services and have less reliance on commodity-based pricing," explains Salta. "By delivering successful strategies and seeing improved results, our customers increased their marketing budgets and continued to mail. In many cases, we saw their mail volumes actually increase."