DirectMail.com: The Masters of Data

According to Swain, one of the biggest challenges facing the direct marketing industry today is the uncertainly of the U.S. Postal Service, including the possible discontinuation of Saturday delivery and more complex domestic mail. With measures already set in place, the company hopes to make this process less harrowing. "We maintain a great relationship with the USPS, and have a detached mail unit clerk onsite. We also have a postal facility in our mail shop," Swain adds.