DirectMail.com: The Masters of Data

Moving forward, DirectMail.com will continue to focus on the current vertical markets it serves, and it is exploring the healthcare and insurance segments. The company will also continue to monitor, adjust and validate its segmentation models, as well as its strategies to improve customers' ROI.

Both Salta and Swain do not see direct mail disappearing any time soon. In fact, they plan to sit down with as many prospects as possible to explain the importance of leveraging marketing intelligence.