DISASTER RECOVERY PLANNING — EXPECT THE UNEXPECTED

One of Peterson’s competitors called a United Litho customer and pointed out that the tornado destroyed the printer and caused it to go out of business. The customer told the competitor that the information was downright false and asked him to never call back.

“Had we not been incredibly proactive on the customer information side, I don’t think we would have had the same experience,” Peterson says. “We chose to over-communicate to a significant degree.”