Being ‘Green’ Pays Dividends

It wasn’t too many years ago that the phrase “green printer” evoked comparison with oxymorons like “Microsoft Works,” “a little pregnant” or “living dead.” But, oh, what a difference there is between then and now.

Gone are the days when printing companies’ no-frills environmentalism meant doing only what was necessary to avoid inspections and fines. Historically a large-scale environmental offender with an outsize carbon footprint and a voracious appetite for fossil fuels, the printing industry has become increasingly aggressive when it comes to the environment, implementing voluntary programs that transcend basic compliance with environmental regulations, documenting and communicating their commitment to environmental quality to customers, employees, suppliers and the communities where they do business.