Being ‘Green’ Pays Dividends

‘Green Is Not a Fad’

The John Roberts Co. (Minneapolis) promotes its environmental efforts in a brochure that declares, “Green is not a fad color…It’s a corporate commitment.” In the late 1980s, John Roberts established an Environmental and Safety Committee in response to growing concerns about air emissions from petroleum-based inks, wetting agents and cleaning solvents, as well as water discharges from the processing of graphic arts films. The committee subsequently instituted procedures regarding the recovery and recycling of solvents, and the use of alcohol substitutes, as well as silver recovery and water wash recirculation.