Being ‘Green’ Pays Dividends
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‘Doing Well by Doing Good’
Wisconsin-based Quad/Graphics pursues a comprehensive conservation-based strategy of material use in the belief that it makes good business sense to do so. The company’s environmental activism dates from 1989, with an ink segregation project that saved the company $500,000 the first year it was implemented and changed its thinking about traditional cost centers.
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Jean-Marie Hershey
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