Being ‘Green’ Pays Dividends

The company initiated its greenhouse gas reduction effort in 2005, and in 2006 pledged to further reduce its total U.S. greenhouse gas emissions by 100 percent per dollar of revenue through 2012, as part of its membership in the EPA’s Climate Leaders Program. Also in 2006, Sandy Alexander announced a seven-year commitment to use 100 percent wind power for all of the company’s electrical needs. The company initially spent more than $100,000 a year to convert to wind power.