Distribute-and-Print--Linking Presses to Profits

Still, despite all the efforts of Agfa and others involved in breaking ground with distribute-and-print possibilities—and while distribute-and-print has been heralded often as the "killer app" for digital color printing—market awareness and utilization of this potential have been slow.

Why? "In many ways, distribute-and-print strategies are taking a similar timeframe to develop as variable data solutions have," Agfa's Orchant suggests. "While the concept is relatively easy to grasp and the potential benefits are compelling, there simply isn't a lot of verifiable performance data available."