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But just because some dotcoms have failed in recent months doesn't mean that the Internet does not have a place for dealers and their clients. "The Internet is just another alternative way for us to serve our customers," contends Demharter.
"We want to offer the customer all the alternatives. We don't care which alternative they use to buy from us—as long as they buy from us. We don't want to push our customers towards buying online, but, as they evolve, we want to be able to satisfy their needs."
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