DISTRIBUTORS IN TRANSITION -- E-enabled Dealers

This marriage of technology and infrastructure now provides Printnation with the delivery, service and support network to drive its e-commerce offering, something that was missing in the original business model.

Although there are a few clients that purchase supplies online, most have not yet begun to purchase over the Web, according to Demharter. "We do have some customers who buy from us online. We have a very large printing company that buys $750,000 worth of products online. That's how they desire to do business. That is the exception rather than the rule, but we are beginning to see that change."