Diversification Opportunities -- Crossing the Digital Divide

Direct mail is a hot area for the printing industry in general and digital printing specifically. The Instant Web Companies (IWCO), headquartered in Chanhassen, MN, is a prime example. It provides integrated direct mail solutions, including creative services, web printing, data processing, personalization, mailing and logistics management. IWCO offers the total package, which could include a form, inserts, business reply card, plastic loyalty card, envelope, color and personalization.