Diversification Opportunities -- Crossing the Digital Divide

For example, USA MailNow developed an international corporate direct marketing Website that allows more than 2,500 John Deere dealers to create customized direct marketing campaigns completely online. The site includes postcards and multi-page direct mail templates featuring photographs of products ranging from chainsaws to riding tractors. Copy areas allow retailers to personalize the direct mail pieces to their local market, and an extensive database of prospects allows dealers to select mailing lists based on details such as income and number of acres of land.