Diversification Opportunities -- Crossing the Digital Divide

Digital, Traditional Growth

These perks offered to customers have paid off, notes Osborne. "MailNow has generated growth in both traditional printing and digital printing. Digital printing increased by 103 percent during the last year and now accounts for 25 percent of our business.

"Customers always have quality concerns," Osborne continues. "However, MailNow tools give them better control by providing real-time content review of the project, edits and changes, as well as an electronic signoff process. Customers are supplied with our print quality control procedures and provided with live print samples upon request. This process has virtually eliminated client press checks on digital work."