Diversification Opportunities -- Getting Creative, By Design

The department started out with one person, which quickly transitioned into a staff of four—all outside hires trained on graphic design software. Monica Grier, formerly an assistant creative director, was recently promoted to creative services manager.

"We developed a new workflow to streamline the creative services department," Grier remarks. "Today there are set procedures that have helped increase productivity while making the entire process more client friendly."