Diversification Opportunities -- Getting Creative, By Design

"We do a lot of work for Hollywood movie studios," states Peter Szillies, vice president of sales and marketing, who boasts a lengthy resumé in the creative advertising world. "As a full-service provider we deliver a complete campaign, in all of its different forms, to our clients.

"We had partnerships with creative entities and used them as subcontractors," he adds. "But, over a period of time, it became clear that we had to capture clients early on. This provides the opportunity to offer them integrated services and also to overcome being viewed as just a common print producer. There's always the different world between printing—putting ink on paper—and what the creative community comes up with."