Diversification Opportunities -- Getting Creative, By Design

Szillies has watched as other printers have ventured into the creative world, only to be unable to bridge the mentality from the manufacturing standpoint to creative—effectively trying to use a "lunch pail" mentality in an environment more suited to paint and canvass.

"By entering the creative arena, we can offer clients a more elegant solution," Szillies explains. "Now that we have a comprehensive creative entity, we can—right from the beginning—consult with them to show which direction a creative project should take to most effectively integrate into the back end. That's our value-added proposition."