Diversification Opportunities -- Getting Creative, By Design

LAgraphico can now avoid the pitfalls of poor integration. When the printer settled into its new facility more than six months ago, Midnight Oil Creative was situated in a separate part of the building, detached from the print component. Midnight Oil began slowly, with one creative director and one graphic designer. There are now five full-time employees at Midnight Oil, a figure that occasionally swells to 10. The entire team is a collection of outside hired guns: conceptually gifted artists. The financial outlay was less than the purchase of a basic sheetfed press, Szillies points out.