Diversification Opportunities -- Getting Creative, By Design

In its offerings, Midnight Oil provides a twofold solution: 1). marketing itself as a creative operation for clients such as corporate entities; and 2). as a support function for customers, such as advertising agencies, that bring the concept into the mix from the start.

Learning New Tricks

As it embarks on its 50th anniversary, Triangle Printers, of Skokie, IL, is dispelling the adage about old dogs and new tricks. Its seven-year-old Creative Services department provides one-stop shopping with services that include graphic design, copywriting and photography for jobs ranging from a single-color sales sheet to a seven-color, 200-page catalog.