Diversification Opportunities -- Getting Creative, By Design

Clients like Triangle's one-stop philosophy, which eliminates multiple vendors, partly because many communications and marketing staffs are just too busy to take on additional projects. Fast turnaround is the desired by-product.

"We actually had a client who came to us and indicated that he was outsourcing creative services," notes Harvey Saltzman, president of Triangle Printers. "He said that he would supply us with quite a lot of creative work if we offered that service. So (our new offering) was really client driven."