The Bureau : (Grand)Mother of Diversity

"One of the biggest challenges in looking at the marketing services side of things is the willingness to agree that print might not be the best option, and letting the statistics and data drive us to the best results," he says.

Looking ahead, Alexander is more than a little optimistic about the future of The Bureau, especially its ability to continue attracting the best and brightest talent, which will appreciate the WBENC status and overall progressive agenda. This includes continuous improvement, solidifying The Bureau's role in the retail community, and advancing its marketing and digital services platform.