DMA Southern California and Partners Offer One-Day Packages to Conference

SAN DIEGO, CA—Aug. 21, 2009—The national Direct Marketing Association’s annual conference and expo attracts thousands of marketing and creative professionals each year. Through a special program with the national DMA, DMAsc, the regional affiliate in Southern California, and its partners have put together a comprehensive and inexpensive one-day package to provide fun, education and networking for marketing and creative professionals, as well as for print and marketing service providers, at the DMA09 Conference on Monday, October 19, 2009, at the San Diego Convention Center.

“A Day at the DMA” Packages include:

• Round Trip Train Fare from LA’s Union Station or OC’s Santa Ana Amtrak Station

• Admission to Martha Stewart’s Keynote Presentation

• Admission to any one Conference Session in the morning time slot

• Box Lunch with Lunch Presentation on Personalized URLS, sponsored by MindFireInc

• Open afternoon on the Expo Floor

• Box Dinner & Mixer Event on the Train Ride home, sponsored by APAOC

A drive-in option is available for those staying multiple days, or for those that just want the flexibility of driving down or catching the train from a different station. Of course, the drive-in option does not include train fare or dinner, and attendees need to be aware that they may not be seated with the rest of the group if they book their own train fare from a different station.

In an effort to encourage all attendee groups to network with each other and to expand the reach of the promotion, DMAsc partnered with other regional and local print and marketing associations, including the Printing Industries Association of Southern California (PIASC), the Advertising Production Association of Orange County (APAOC), the Southern California Business Marketing Association (SCBMA) and the American Institute of Graphic Artists/Orange County (AIGA-OC). One need not be a member of any of these groups to attend, but special discounts apply for those who download the appropriate Promo Codes from the DMAsc website at http://www.yourdma.org/event/dma09train.

There is a discount deadline! Event promoters want to emphasize that these discounts are only available if attendees register with a valid Promo Code by Weds., Sept. 16th, after which date, standard rates apply. Also, there are only a limited number of seats available from each station, and seating locations on the trains are not guaranteed if booked after Weds., Sept. 16th.

Information about hotel rooms, as well as special discounted conference package upgrade offers from the national DMA, are both available at the event website.

The event itself, not including travel time, takes place at DMA09 from 9am to 5pm on Monday, October 19th, 2009 at the San Diego Convention Center, located at 111 W. Harbor Drive, San Diego, CA 92101.

MindFireInc is the exclusive sponsor of the luncheon program, and ZoomInfo is sponsoring online communications for the event.

For more information or to register, visit http://www.yourdma.org/event/dma09train, or call (714) 505-0605 x102.

About DMAsc
The Direct Marketing Association of Southern California (http://www.dmasc.org) is the regional group that serves individuals involved in all aspects of direct marketing, and their suppliers, and is part of the nationwide DMA Marketing Communities network (http://www.dmamarketingcommunities.org). There are currently five local chapters in the DMAsc region.

About MindFireInc
MindFireInc (http://www.mindfireinc.com) is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 3,000 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc's flagship product, LookWho'sClicking®, automates the creation and management of highly-effective direct marketing campaigns utilizing Landing Pages, Personalized URLs, response-tracking, and more. With offices in California and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named as an Inc. 500 company in 2008 and 2009.

About Cal Events
Cal Events (http://www.calevents.com) is an outsourced event management and marketing consulting company. The company produces and manages a variety of trade shows, conferences, meetings and events including DMAsc’s monthly meetings, the PrintFest expo, and the new Cross Media West conference in Southern California.