DME Delivers With Innovative Programs — Michelson

Considering how much of DME’s business a single marketer can represent, it’s also noteworthy that the company isn’t interested in having clients sign contracts. “You don’t ever want a customer to feel locked in,” Panaggio said during an interview for this issue’s cover story. DME’s ongoing database work and testing are what keep customer and vendor tied together after a program is launched. In addition, not having a contract keeps the DME team always looking for incremental improvement and not resting on its laurels, asserts the company exec. Besides, by definition, a contract expires, which only encourages a client to ask for RFPs at that point, Panaggio contends.