DME HOLDINGS — IN A FULL COURT PRESS

That philosophy is part of the explanation for the breadth of in-house capabilities the organization has developed. “We’re so service oriented, our phones will ring at any time of day or night,” observes COO Kathy Wise. “You typically can’t find that same level of responsiveness if you outsource.”

Wise says the company made such a big commitment to digital color printing all at once because that was the direction it needed to take its customers. “We knew we needed digital color capability to produce great products, and that business would flow in as a result. Making that initial investment showed our confidence in the capability, so our customers would feel confident in it too,” she explains.