DME HOLDINGS — IN A FULL COURT PRESS

“I think our vision is getting more focused than it used to be,” he continues. “We’re less willing to try anything within our economic means, but we are experimenting more now than ever within a pretty tight mission statement.”

PURLs of Wisdom

One of the growing uses for the video studio is to create streaming media for personalized URLs (PURLs). DME is aggressively promoting PURLs as a response vehicle because giving mail recipients a way to respond online has proven to dramatically boost response rates, Panaggio reports.