DME HOLDINGS — IN A FULL COURT PRESS

“By the end of the year, all of the campaigns we produce should be featuring personalized Websites because it doesn’t make sense to not offer that response option,” he says. “We’ve developed a program that allows us to create personalized URLs simultaneously with the mail file, so there is no additional cost. Except, of course, for the creative work required because you must have content to put on the personal Websites.”