DME HOLDINGS — IN A FULL COURT PRESS

Investing in the business and its staff is a form of advertising at DME, asserts its CEO. “A company our size normally would probably spend around $1.5 million a year on advertising. Instead, we put that money into making the DME product better. We think that’s our best advertising,” he explains.

Oliphant agrees that the DME campus serves as a great sales tool. Taking prospects on a tour of the facilities and then sitting down for a white-board session to discuss strategy often wins business.