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Mark Smith
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Despite its size, DME has what its CEO describes as a small, select group of clients. They tend to be large and well-known companies, though, the likes of Southeast Toyota, AutoNation and Microsoft.
“We maintain a select group of customers because it takes market intelligence and extensive resources to really satisfy the needs of those companies,” Panaggio explains. “We work with a customer in developing a personalized marketing strategy, and that’s when we know we’re more than a vendor. If a customer doesn’t let us in at the strategy stage—just wants us to print for them—we know that account is not going to be long lived.”
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