DME HOLDINGS — IN A FULL COURT PRESS

“We’ve become a marketing innovation partner to DME’s massive production organization,” Oliphant notes. “We work with our customers on strategy and program management.”

He defines DME Sales Systems’ target client as any “serial marketing” company that works through a decentralized sales structure (agents, dealers, franchises, etc.), so it needs to do local marketing. They don’t all have to be big names, adds Oliphant, noting that one client is a tile and grout cleaning business with about 100 franchisees.