DME HOLDINGS — IN A FULL COURT PRESS

Where he sees the biggest opportunity, though, is in the $10 million and above companies that have become fixated on how many leads they can get for how little money, along with making sure to spend all of the marketing budget for the year. The future is in getting vice presidents of marketing to focus on the bigger picture and ask the important questions about the role of marketing and what really works, Oliphant says.