DME HOLDINGS — IN A FULL COURT PRESS

“We are going back to the fundamentals—test, collectively (with the client) execute, track and repeat,” he says. “It’s all about testing. We’re not selling results. We’re selling the ideology that you have to look for the answer. You have to test in the marketplace.”

Marketing Central engines are one of the core offerings that DME Sales Systems is taking to customers, Oliphant says. Users of these online marketing portals have the ability to pull lists, build direct mail pieces and create personalized Websites to execute personalized direct marketing programs.