DME Launches New Direct Marketing Print Service with HP Press

Creating a new category of product with HP Indigo quality

“DME has several different makes of digital presses, because we emphasize having the right tool for the right type of project,” said Rob Carll, a DME vice president who directs the Customer Rave program. “While a lot of our work consists of customer retention mail pieces that do not demand high-quality color, there’s an untapped market for higher-end personalization with Customer Rave. HP Indigo technology—especially the HP Indigo 7500—gives us the quality and productivity needed to take full advantage of this new opportunity.”