DMS Color Launches 'Feel Your Print' Campaign with New MGI JETvarnish 3DS

MELBOURNE, Fla. - December 13, 2017 - Fast-growing printing technology firm, DMS Color, based outside Birmingham, Ala., has been integrating digital software and hardware with client business strategies for over 10 years. The success of their proprietary DigiFLO online workflow system has made them one of the largest Web-to-Print service providers in the U.S. Now, they’ve expanded their applications portfolio for brands and print buyers by investing in a new MGI JETvarnish 3DS digital enhancement press from Konica Minolta.

The new DMS Color "Feel Your Print" campaign.

Marketing Promotion and Open House

To celebrate the availability of the new MGI decorative capabilities, they are promoting the value and impact of sensory 2D/3D textures and variable embossed foil with a national advertising campaign called “Feel Your Print.” Industry professionals interested in learning more about the new JETvarnish 3DS capabilities can receive free customized print samples and attend a debut Open House workshop on Wednesday, Dec. 13th.

Packaging and Postal Print Portfolio

DMS Color Partner, David Rula, explained "With the JETvarnish 3DS digital finishing solution, we can offer entirely new ways to improve the effectiveness of omni-channel communications like direct mail, fulfillment and transpromo statement services. We’re also now entering new luxury markets and connecting with consumer packaged goods companies. This new technology allows us to stay ahead of our competitors and maintain our leadership position as the print solutions leader in the Southeast U.S. We will be launching a major marketing push to leading package goods companies and advertising agencies with our ‘Feel your Print’ campaign.”

A Rising Tide of Alabama Printing

In 2017, DMS Color was recognized by Inc. magazine as one of America’s Fastest Growing Private Companies for the 4th year in a row. It was also named one of America’s Top 100 small printers in 2017. Its diverse and impressive customer list includes elite craft breweries, franchise food service networks, pharmaceutical, financial and healthcare companies.

Konica Minolta and MGI Partnership

The award-winning MGI JETvarnish 3D Series offered by Konica Minolta worldwide includes digital enhancement solutions for every segment of the print, packaging and finishing industries. The Konica Minolta Industrial Print business engagement program also includes a spectrum of software, services and the Accurio line of production inkjet and toner presses.

Barry Nickerson, Konica Minolta Regional VP of production print, stated “The DMS Color ‘Feel Your Print’ initiative is an excellent fusion of creative design, strategic marketing and digital technology. It perfectly captures and expresses the value of enhanced print to create meaningful customer relationship touchpoints.”

Kevin Abergel, MGI VP of marketing and sales, concluded “DMS Color is a technology-driven company whose expertise with Web-to-Print software development will allow the true digital power of the JETvarnish 3D Series to be utilized online by businesses across the country. The personalization and customization of paper-based customer communications with 2D varnish, 3D textures and variable embossed foil represents the omni-channel future of our industry.”

Source: MGI.

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.