Do-Not-Call List -- Direct Mail Boom

In fact, Wicka believes that the repercussions of the new list will be felt by printers in 2004. Instant Web expects to see a 3 percent to 6 percent increase in direct mail jobs in 2004 among its current customers as a direct result of the do-not-call list. "That is a minor boom and good news for printers and mailers in an environment where there hasn't been much good news as of late," he adds.