Do-Not-Call List -- Direct Mail Boom

The reality for marketers is that direct mail is now considered the least offensive form of marketing, according to consumers. In a recent study conducted by Vertis, it was indicated that instead of telemarketing, consumers would prefer to receive a company's product and/or service information via direct mail (31 percent), newspaper inserts (24 percent), catalogs (18 percent), newspaper ads (11 percent) or e-mail (10 percent). Only 6 percent said "None of these."