Do-Not-Call List -- Direct Mail Boom

All Haven't Signed Up

The survey, which was conducted to gauge consumer reaction to, and usage of, the new national do-not-call registry, also reveals that while 80 percent of those surveyed are aware of the registry, only 30 percent have signed up to prevent unwanted telephone solicitations. However, 68 percent of the 250 adults surveyed said they would likely register in the future. And, as marketers rediscover direct mail, client education or re-education is key. "We are reminding our clients how personalized and targeted their direct mail pieces can be thanks, in part, to new technology. Direct mail has come a long way," Wicka asserts.