Do-Not-Call List -- Direct Mail Boom

Many marketers are becoming increasingly more interested in how they can use targeted, one-to-one printing, often incorporating versioning and personalization.

"The true one-to-one direct marketing approach still remains too expensive for most marketers to implement on a wide-scale basis." Wicka feels that a more hybrid approach, which includes more versioning and segmentation, can still reach its target audience effectively without being cost-prohibitive.