Do-Not-Call List -- Direct Mail Boom

As a result, direct marketers are taking a look at how direct mail can be used to contact new consumers in a less intrusive manner, while still remaining within the bounds of the law.

And not only are marketers looking to comply with the law, but the new regulations require telemarketers to purchase the national do-not-call list annually from the FCC. The annual cost for organizations to access phone numbers in the registry will be $25 per area code, with a maximum annual fee of $7,375 to access numbers for the entire country.