Do-Not-Call List -- Direct Mail Boom

"All of the sudden, direct mail has a real shine and respect to it," Wicka adds. "And, it may trigger a boom for printers and mailers."

While some marketers will attempt to circumvent the new laws, most are retooling their strategies. Some marketers are shifting their efforts to traditional direct mail pieces. Others are developing sweepstakes campaigns that will enable them to contact the consumer by phone once a consumer participates in the sweepstakes. Participation in the sweepstakes acts as a written permission slip for the direct marketer to contact them again.