Do-Not-Call List -- Direct Mail Boom

"Telemarketing is not going to go away. It is still an effective means to cross-sell," reports Wicka.

No matter what strategy a marketer chooses to pursue, the news is still good for printers, contends Xplor International General Manager William McCalpin. "Using the post office is virtually the only way that U.S. companies have to contact new customers that is not becoming increasingly limited by legislation," he says.