'Do Not' Law Targets Direct Mail

SPRINGFIELD, IL—Direct mail could take a hit in the state of Illinois with a proposed law aimed at placing restrictions on so-called "junk mail." The state's general assembly has introduced house bill 4539, the Restricted Mailing Registry Act. Like the "Do Not Call" registry, the proposed legislation would create an opt-out list for those who do not wish to receive literature through the mail. Exceptions would be granted for current customers, nonprofits and real estate companies, among others.