'Do Not' Law Targets Direct Mail

The registry, which would be established and operated by the state's commerce commission, would levy fines to those companies that break the law. However, the law would only have jurisdiction over Illinois businesses, unlike the federal "Do Not Call" registry.

The bill, which has been referred to the rules committee, was introduced by D-Rep. Careen Gordon. She told the Journal Gazette & Times-Courier that the idea occurred to her in light of complaints from the elderly about deceptive junk mail. D-Rep. Lisa Dugan, bill co-sponsor, told the paper that she had also received complaints from the elderly, and said the bill's intent is to smoke out "misleading, false ads," and not legitimate advertisements.