Do Not Mail — A New Problem for Mailers

AT FIRST, the notion that states might consider adopting “Do Not Mail” legislation, which would mimic the infamous “Do Not Call” registry established in 2003, seemed more than a bit ridiculous. After all, getting advertising mail is hardly the equivalent of being interrupted by a phone call at dinner time and enduring a solicitor who wants to offer you a lower credit card interest rate via a balance transfer.