Do Not Mail — A New Problem for Mailers

IWCO Direct’s Andersen points out that offering a compromise providing protections for the elderly, as an example, suggests that DNM legislation would prohibit shady marketers from preying on populations such as senior citizens. In reality, the cause and effect relationship does not exist.

“One of the bills introduced recently [produced] that reaction by a state congressman who focused on the entire industry, rather than asking his Attorney General to look into the activities of one or two companies,” Andersen says. “Other efforts have provided so many exceptions—political, nonprofit, prior relations—that the protections being sought become diluted, while the penalties suggested are stronger than appropriate.”