Do Not Mail — A New Problem for Mailers

DNM Legislation Myths

Some observers see DNM legislation as a classic case of throwing out the baby with the bath water. Julie Busbee, PIA/GATF director of government affairs, notes that there are already services in place to help consumers cut down on the amount of advertisements they receive. Among the options available are the Direct Marketing Association’s Mail Preference Service (dmaconsumers.org) and optoutprescreen.com. The latter, created by the major U.S. credit bureaus, stops all credit card and other prescreened offers.